Marketing Executive

Recruiter
Recruitment Genius
Location
Birmingham, West Midlands, England
Salary
£18000 - £22000 per annum
Posted
06 Jul 2017
Expires
04 Aug 2017
Ref
00070716
Contact
Recruitment Genius Ltd
Contract Type
Permanent
Hours
Full Time
Marketing Executive Job Advert - July 17

This leading business IT Managed Services Provider based in Bromsgrove is looking for an amazing, creative marketing executive to own the marketing for the company. An ideal role to gain experience across a wide sector of B2B marketing.
Responsibilities:

Working closely with the commercial manager you'll be focused on creating amazing content in a variety of forms to grow the awareness of the company, help educate our audience, and generate sales leads.

- Responsible for the timely implementation of their Marketing Plan
- Create and manage great content that educates and attracts a qualified audience (including blog posts, whitepapers, eBooks, case studies, webinars, infographics, etc.) Converting that audience to leads for the sales team.
- Manage website including SEO (programming experience not required)
- Create, test and manage email campaigns.
- Monitor and engage in relevant social media/discussions about the company or industry.
- Manage events such as lunch and learns from creation to delivery.
- Collaborate with internal and external 3rd parties including product marketers, sales professionals, and external influencers / industry experts to produce relevant content that meets the needs of both key stakeholders and their audience.

Skills and Experience:
- Excellent communicator, both written and verbal, creative thinker, with an ability to use data to inform all decisions.
- Impeccable writing and editing skills.
- An understanding of the importance of marketing and sales to a growing business and how the two disciplines integrate.
- Understand the basic best practices of the main social media channels, which content and approaches work on each and why.
- Understanding of SEO within the production of content
- Adobe Creative Suite.
- University degree in Marketing, or equivalent working experience.

Desirable
- Events management experience
- Proficiency in automation and lead nurturing techniques, in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers.
- Proficiency in web analytics software and keyword tools.
- Experience in PPC and paid social advertising.

They are looking for the right person to join them, you will be joining a fun, growing team with a passion for customer service. They are looking for someone with a positive can-do attitude dedicated to personal growth and in return you'll be helped to develop your skills with training and support to reach your career goals.

Package:
- £18-22k (DOE)
- 22 Days Holiday + Public Holidays
- Training Budget per annum
- Unlimited book allowance
- Hours 9-5 Monday-Friday - they promote a work/life balance culture
- Monthly companywide lunches
- Regular social nights out